sexta-feira, 21 de maio de 2010

Theurel & Thomas

Theurel & Thomas: "

One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores. The Theurel & Thomas pâtisserie has an enlightened space with an exclusivity and elegant atmosphere. The store location is in San Pedro, Mexico, Latin America's most affluent suburb.

White is a central part of the design and it contrasts with the French macarons colors.

Details were an essential part of our work. We meticulously selected each porcelain piece creating a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine.

In this project we worked in collaboration with Roberto Treviño & German Deheza.

To view more information for this project, visit this other project entry in our portfolio..


Theurel & Thomas

Theurel & Thomas: "

Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.

For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication.

To view more information about this project, visit this other project entry in our portfolio.

The street address and location was integrated to the identity, in order to blend it,

making it practically invisible.


Custom lettering for Theurel & Thomas identity system.

Purple Christmas Edition