How would you like your home transformed into an indoor green labyrinth? Greenworks is a Swedish studio with an unusual company profile: they create customized indoor green walls and decorations. From mobile plant panels to framed plant screens with lighting effects, this idea can bring a fresh touch to any apartment or public space. According to the producers, you can either buy your own wall and see to the maintenance yourself or they can set up a leasing contract with a well-reputed plant-service-company that will take care of water filling, nutrition, cleaning and replanting with a guarantee promising that the wall always looks healthy. We imagine this would be a great solution for an office building. The advantages of having such a green wall? Air cleaning, humidification, evaporation of the air, aesthetic impressions, sound absorbing, the distinct symbol of having a unique profile and appreciations from visitors are just a few benefits listed by the people at Greenworks.
sexta-feira, 10 de junho de 2011
Magazine advertising looks increasingly quaint these days in the ever-more-flashy world of social, mobile, TV and cinema. But some print ads aren't just sitting there looking foolish. They're mad as hell, and they're not going to take it anymore. Below, check out 10 print ads that have more to offer than good looks and great copy.
The Airbag Ad
Hit the car on the opening page, and an actual airbag inflates on the spread inside. Ad agency Loducca made 50,000 of these things for a Brazilian magazine.
The Talking Ad
QR codes got dictators talking in a recent print ads from the free-press advocacy group Reporters Without Borders. You scan the QR code with your iPhone, then place the phone over the leader's mouth. The mouth starts talking—but it's the voice of a journalist discussing media censorship in that country.
The Solar-Powered Ad
This print ad promoted green energy by being solar-powered itself. In the magazine, it's just a black-and-white sketch. But held up to sunlight, it blossoms into full color.
The Bottle-Opener Ad
Follow the instructions on this ad, and you can use the flimsy piece of paper to open a bottle of Carlsberg. Useful!
The Edible Ad
Volkswagen cooked up a lovely little ad you can eat, and placed it in Auto Trader magazine. The ingredients are listed on the side as "glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine." OK, kind of gross.
The Bra-Tightening Ad
This Wonderbra ad lets you do a little imprompu boob cinching—a nice little pick-me-up when you're in the middle of a boring article.
The Bubble-Gum Ad
Simple and fun.
The Test-Drive Ad
This Norwegian ad for Volkswagen showed a long stretch of road (in summer and winter versions) and told readers to download an app that lets you "drive" a car on the road by hovering your iPhone over it. You could test three different features of the vehicle—lane assist, adaptive lights and cruise control.
The Sunbather's Ad
Just what you need—a suntan-lotion ad that comes with a handy way to completely cook your face off.
The Sticky Ad
A fertility clinic in Australia placed an ad in FHM that caused the magazine's pages to stick together. When unstuck, the pages revealed a woman posing in lingerie, along with the line, "Don't waste your sperm." The message being—donate it at the Repromed fertility clinic instead.
sábado, 4 de junho de 2011
The spectacular Leaf House was designed by Mareines + Patalano Arquitetura and is located in Angra dos Reis, close to Rio de Janeiro, Brazil. Its unique design is said to be inspired by Brazil’s Indian architecture and was envisioned in a way that counteracts the humid and hot climate which characterisez the area. Stretching over a surface of 8,600 square feet, this original looking beach home is covered by a giant leaf-shaped roof that isolates the building: “The roof protects from the hot sun all the enclosed spaces of the house as the in-between open spaces, truly the most important ones. These in-between open spaces represent the essence of the design. They are the social areas, where the the owner of the house and his guests spend most of their time. The very generous heights of these spaces, which varies from 3 to 9 meters, allow the SE trade winds from the sea to pass perfectly longitudinally trough the building, providing natural ventilation and and passive cooling both to the enclosed and open spaces.
There are no corridors and inside and outside are almost fused. Many sliding doors, most glazed, open up the enclosed spaces and let the sea breeze in. The landscape is everywhere on the ground floor, and the curvy swimming pool snakes into the house. When it passes below the formal dining room, it turns into a pond with aquatic plants and fishes, reaching the rear “veranda”. This veranda is a resting space with five Brazil’s Indian’s style hammocks. Mareines + Patalano Arquitetura calls this space “ Brazilian lounge”. Do you find this design appealing or too unconventional?