Antes tarde do que nunca....

Cannes Lions 2009: Todos os Leões brasileiros em um único post

via Brainstorm #9 de Carlos Merigo em 26/06/09

E finalizando a participação do Brasil em Cannes Lions 2009, o CCSP acaba de confirmar os três prêmios do Brasil na categoria Film. O "Cachorro-Peixe" da Volkswagen levou Leão de Ouro, quebrando um jejum dourado de quatro anos em Film.

A dobradinha Volkswagen + AlmapBBDO também levou Bronze na categoria, com o comercial "Caixas". Outro Bronze foi para DM9DDB, com o filme "Rato" para Tok&Stok.

Depois do jump você pode conferir todas peças brasileiras premiadas em Cannes neste ano. Inclui as categorias Film, Media, Design, PR, Press, Outdoor, Radio e Cyber. A maioria das peças você pode clicar para ampliar.

Agora resta aguardar o fim do festival, com os premiados de Titanium & Integrated. O Brasil ficou fora da disputa.

| PR LIONS |

"Mil Casmurros" – LiveAd para Rede Globo [post B#9]

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| FILM LIONS |

OURO: "Cachorro-Peixe" – AlmapBBDO para Volkswagen

BRONZE: "Caixas" – AlmapBBDO para Volkswagen

BRONZE: "Mouse" – DM9DDB para Tok Stok

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| CYBER LIONS |

PRATA: "House" – SunMRM para IHDI Estação do Bem Estar

BRONZE: "Jump Higher, Feel Better" – DM9DDB para Cia Ahtlética

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| MEDIA LIONS |

OURO: "Be The News" – Lew'Lara\TBWA para Nissan

PRATA: "We Live To Tell Stories" – Wunderman para Land Rover

PRATA: "Not In Danger Of Extinction" – DM9DDB para WWF

BRONZE: "An Apprentice Heart" – New Content para Becel (Unilever)

BRONZE: "Half Price" – Ponto de Criação para Daimler

BRONZE: "Veja 40 Years" – África para Itaú

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| PRESS LIONS |

OURO: "Routine Sucks" – DM9DDB para Terra

OURO: "Great Photos" – DM9DDB para Latin Stock

OURO: "Creativity" – AlmapBBDO para EPA

BRONZE: "Trumpet, Robot, Vase" – DM9DDB para Fedex

BRONZE: "Birds" – AlmapBBDO para Greenpeace

BRONZE: "Button" – Talent para Sony Ericsson

BRONZE: "Pig, Fish, Chicken" – Publicis para Oral-B

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| OUTDOOR LIONS |

PRATA: "Routine Sucks" – DM9DDB para Terra

PRATA: "Vase" – DM9DDB para Fedex

PRATA: "Chicken, Pig, Cow" – JWT para Reach (J&J)

BRONZE: "Ice Cream, Cup" – MatosGrey para Sensodyne

BRONZE: "Man" – AlmapBBDO para Bayer

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| DESIGN LIONS |

OURO: "Identity" – AlmapBBDO para Havaianas

PRATA: "SPFW" – AlmapBBDO para Havaianas

PRATA: "Identity" – GAD para Claro

PRATA: "Sounds" – DM9DDB para Saxsofunny

BRONZE: "Identity" – Indústria Nacional & Diálogo para Arco-íris

BRONZE: "Natural Medium" – Tátil Design

BRONZE: "See Further" – AgênciaClick para Fiat

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| RADIO LIONS |

BRONZE: "Champagne Glass" e "Nail Clipper" – AlmapBBDO para EPA

E NOIS MANO - Laser Cut Leaves are Nature’s Unique Business Cards

Laser Cut Leaves are Nature’s Unique Business Cards

via Inhabitat de Bridgette Meinhold em 30/07/09

If you’re in the market for new business cards or a cutting-edge new advertising medium, you should take a look at this brilliant idea - your message or logo etched right onto a real leaf, no paint necessary! The resulting leaves are simple, stunning when looked at against the sunlight, and the best part is that if they are thrown away, there is no adverse effect on the environment. Design Firm Tatil Design of Brazil came up with the elegant marketing idea, which they recently used in 2008 during the 55th Cannes Advertising Festival to promote their “Designing Naturally” workshop. Natural Medium, which is what they call their amazing laser cut leaves, was so popular and well received at the festival that it won the Bronze Award for the 2009 International Design Excellence Awards in Eco Design.

The purpose of the “Designing Naturally” workshop was to discuss the role of design as a tool to transform the future, giving examples of solutions with low environmental and high sensorial impact. Wanting to find a way to naturally promote their design workshop back in 2008, Tatil Design came up with a simple idea that not only demonstrated the purpose of their workshop, but was elegant and beautiful to look at. The designers collected fallen leaves and then selected images that expressed the intent of the workshop. Designs varied from animals to dancers, burgers to planes, and ants to a soup can. The images were then laser cut into the dried leaves, which left a beautiful silhouette of the picture and the wording to advertise the workshop.

The leaves were a big hit at the festival. Steve Latham, contents coordinator of the 55^th Cannes Publicity Festival, said: “I must say that in my 3 years organizing the Cannes Lions Festival, the work put into the marketing for this workshop has actually been the best I’ve ever seen, in the seminar program and the workshop program. It was so creative and simple, environmentally friendly….it’s just been fantastic. I’ve seen people playing with these things, with the leaves, trying to understand what they are…and, of course, there’s a message in there inviting people to come to workshop. I found it just amazing and innovative. I would like to congratulate everyone involved in the making of this project and it is something I would recommend as an idea for future seminar and workshop holders. So, congratulations!”

+ Tatil Design

Photos via Tatil Design

Read the rest of Laser Cut Leaves are Nature's Unique Business Cards